Tuesday, April 24, 2007

"This is a Dodge!"

In 1956 Chrysler's Dodge division decided it could market a car strong enough for a man, but made for a woman: the Dodge La Femme. No joke. It was pink and white two-tone, and - get this - it came with an unorthodox accessory package: a matching pink rain cape, purse, and umbrella.

Sweet. And best of all, the ads featured these lovely eyebrows. Those were the days...

Of course, the marketing effort was a complete disaster. You don't see a lot of La Femmes in old family movies...


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